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Plan B Forum Lugano: A Global Bitcoin and Blockchain Event You Can’t Miss

August, 01 2025 ( Updated September, 30 2025)

Switzerland
Ticino
Events

Join industry pioneers, thinkers, and changemakers in Lugano this October!


Plan B Forum is an international event dedicated to Bitcoin, financial freedom, and the future of decentralised technologies. It brings together global leaders in finance, technology, and policy to explore how blockchain innovation is reshaping money, governance, and individual sovereignty.

The 2025 edition will take place in Lugano on October 24–25, offering two days of keynote speeches, expert panels, workshops, networking, and immersive exhibitions—all in a city actively embracing digital transformation.

Beyond the talks, there’s a lot to experience: curated networking sessions, masterclasses led by industry experts, and even an art gallery celebrating crypto culture. Whether you're a professional, an enthusiast, or simply crypto-curious, this event offers a front-row seat to the future of money and technology.

What to Expect 

  • Keynotes and panel discussions featuring Bitcoin pioneers like Paolo Ardoino, Elizabeth Stark, Samson Mow, and Lugano's mayor, Michele Foletti
  • Hands-on workshops, expert-led masterclasses, and real-world case studies on adoption and innovation
  • A curated Bitcoin Art Gallery and immersive exhibition zones showcasing cutting-edge crypto technology
  • Startup and sponsor booths offering insights into new tools, platforms, and projects
  • VIP experiences include exclusive dining, lounge access, and front-row seating
  • Targeted networking with entrepreneurs, developers, investors, and thought leaders
  • A seamless multi-venue setup across some of Lugano’s most iconic city spaces

In the week leading up to the main gathering, Plan B Week (October 20-23, 2025) offers an enriched build-up of interactive sessions and side events designed to deepen your experience. You’ll find hands-on workshops, a Bitcoin startup pitch competition (CypherTank), themed days like “Arkade Day,” and a dedicated info point for newcomers, which all help set the stage, spark connections, and extend learning beyond the main forum.


About the Area 

Set along the shores of Lake Lugano and framed by alpine beauty, the city provides an elegant yet modern setting for global gatherings. The main venues—Palazzo dei Congressi, Villa Ciani, and Ex-Asilo Ciani—are centrally located and surrounded by shops, cafes, and public transport options.

Lugano blends nature and urban style effortlessly. Visitors can enjoy lakeside walks, local Ticinese cuisine, luxury shopping, and nearby hiking trails. With efficient train connections from major cities like Milan and Zurich, getting to Lugano is as smooth as the experience itself.

Event Details

Name of the event: Plan B Forum

Location: Lugano, Switzerland

Date: October 24 and 25, 2025

Official Website: Plan B forum 2025

Learn, connect, and lead the next wave of innovation! 

Book with code “BLOGDIRECT” for 10% off

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